With ATP about to launch our first in-house project and the inclusion of our first 3rd party investment in the portfolio, we’ve been doing some work over the last couple of weeks on the ATP logo and branding. Our gifted Senior Designer, Jose, developed some great iterations taking the principles on which our original logo was founded and developing the concept to produce some fantastic results.
The core principles of ATP are based on a flair for innovation and entrepreneurial spirit, a young, dynamic, forward-thinking approach to project development and the creative use of technology to develop elegant and simple solutions. It is on these values that Jose based the foundation of his design ideas, developing his concepts to produce the shortlist of designs below.
The foundation of the original ATP logo was based on a triangular model with four points creating a three-dimensional shape. Jose explains the logic for this foundation, “The triangle is the most basic of all geometrical shapes – it is the most simple shape you can create using a minimum number of points, yet this foundation allows you to build the most complex geometrical structures”.